From the moment we enter a grocery store or unwrap a meal delivery, food packaging design speaks to us first! With a pretty package, you can instantly grab people’s attention and make them crave your product in today’s visually-driven world.
This is very unlikely for comparatively bland packaging where you don’t feel the excitement of unpacking a product. In the modern market, a food package design must attract buyers’ attention and enhance its utility while promoting the brand.
An innovative food packaging design is a perfect blend of functionality, aesthetics, and branding. As a company selling eatables, you must make the packaging as unforgettable as the meal itself.
To get your creative juices flowing, hop on a delectable journey as we list 10 of the best food packaging designs that redefined how food is packaged. From captivating designs to easy functionality, these food packages instantly made a mark.
1. Dino Ice Bars Packaging Design
The conceptual food packaging design behind Dino Fruit Ice Lolly has become a massive hit among kids and design enthusiasts alike. The see-through package excites kids to pick the flavor and dinosaur they love. Similarly, dinosaur-inspired ice pop molds are a sensation in the market.
The food package design behind these lollies is a perfect way to teach kids about the pre-historian creatures in an entertaining way. As the ice gets thinner, the dinosaurs hiding behind surfaces. After consuming the ice lolly, the kids can enjoy playing with the dinosaur toys hiding inside the lolly.
2. Packaging Spices
The food packaging designer perfectly encapsulates the essence of the strong flavors of the spices and heat levels through this idea. This Hot Spice packaging uses colors like red, orange, and green to represent the intensity of the spices.
The presentation evokes excitement in a consumer’s mind and gives them an idea of what to expect. The bulb containers inside and cardboard trays preserve the spices without spilling or leaking their aroma.
This unique and innovative food packaging design is functional and wows the customers. The labeled and see-through bulbs also make it convenient for the buyers to choose the one they want.
3. Food Packaging Design for Milk
The good old boxed milk packages offer practical functionality. That is why countless food packaging design companies use similar designs for their milk products. The design features branding information, product quality and benefits, nutritional information, storage guidelines & anything necessary for consumers.
The sturdy box protects the milk, enhances shelf life, and keeps it stable during transportation and storage.
Furthermore, its rectangular box makes it easy for consumers to pour, handle, and store milk without spilling and risk of decay. In short, this food packaging design is efficient, functional, and just right to serve the purpose.
4. Pasta Packaging Design
These pasta boxes have some of the most creative and innovative food packaging designs we have ever seen!
The Moscow-based food packaging designer Nikita grabbed attention for all good reasons with this stunning package design for different pastas.
The straight, wavy, and curled pasta, is packaged inside to look like a lady's hair. The outer food packaging design creates a three-dimensional look when combined with the product inside. When placed on store shelves, these pasta boxes are sure to awe customers.
5. Knorr Food Packaging Design
Knorr uses yellow and green colors in most of its food package design space as both of them represent freshness & natural ingredients. The design, logo, and topography are so clean that the design stands out, helping consumers quickly understand what’s in the product.
The rectangular boxes can stand tall on the kitchen shelves, making room for more essentials. Moreover, the rear of the package can accommodate nutritional value, cooking instructions, and ingredients to make it easy for customers to incorporate Knorr products into their meals.
So, every inch of the food package design is made to serve users while committing to sustainability practices.
6. Dunken Hines Packaging
Duncan Hines has stand-alone food packaging design boxes that provide enough space to include packaging details, nutritional value, ingredients, and any suggestions to inform the customers.
Using a bigger & clearer picture of the snack on the front subconsciously triggers the buyers’ taste sensors and urges people to taste it.
Also, their sleek design makes it easy to stand on shelves, saving room for other essentials. Due to these reasons, most food packaging design companies incorporated this design for a diverse range of products.
7. Instant Noodles Food Packaging Design
The cup-style instant noodles food package design is a perfect balance of appealing visuals, practicality, and convenience. It is faultlessly designed to suit busy customers' lifestyles. The package is meant for single servings to let users prepare & consume noodles on the go without needing a separate container
Besides the functionality, the visual aspects of the food package design represent nutritional information, cooking instructions, & related details to help consumers make informed decisions. Also, the eye-catching visuals & graphics (about a particular brand) offer customers an idea of what to expect from the product regarding flavor and appearance.
8. Fast Food Packaging
Who doesn’t love fast food? We all have cheat days to grab some fast food & binge-eat while watching our favorite shows on Netflix. But when we order food online, we want its taste to stay intact. And that’s what this range of sturdy food packaging design achieves. These are created to safely handle fast food items without spilling and spoilage.
The primary function of fast food package design is to hold food and ensure that the taste remains the same as that of the dining experience. The package should be insulated but breathable to keep the food fresh, leak-proof, and tight.
As seen above, there is a unique packaging design for each food, whether it’s delicious pizzas, crispy french fries, burgers, or sizzling coke. This innovative packaging design preserves the essence of each food & allows consumers to indulge in their meals comfortably.
9. Stand-Up Pouches
Though the food packaging design has evolved over the years, stand-alone pouches are the most versatile and popular packaging options for many reasons. First and foremost is their ability to stand alone on the shelves.
It enhances product visibility, maximizes shelf space, and grabs the attention of the consumers. This kind of package is used for various products, from snacks to detergents, and they come in all forms.
The food package design incorporates multiple functional elements like tear notches, reasonable zippers, etc., making it the perfect packaging design for multiple purposes.
10. Food Containers
Frozen food packaging is a little challenging compared to others. The critical factor lies in preserving the quality of food, making it visually appealing for the consumers, and including the essential information and brand promotion on the package.
The package should have excellent barrier properties to protect the inside food from moisture, freezer burn, and contaminants. The air-tight seal prevents food from leaking. Due to its tremendous benefits, this rectangular food packaging design is adopted by almost all food companies to store and transport food.
It keeps the food intact and offers enough room for consumers to mix food and consume.
As you can observe, sales figures for food products are heavily influenced by the food packaging design. It is not only about amplifying your product’s aesthetics but also about marketing your brand story and keeping it alive in the minds of consumers.
With these ten groundbreaking food package ideas, we are certain that you will draw inspiration from them & develop your own ideas. What food package designs inspired you the most? Share with us in the comments.
While you’re at it, let us introduce you to Get Web Designs, one of the most innovative food packaging design companies in the industry. With years of experience and an in-house team of expert designers, our top-notch packaging design services are second to none.
We craft packaging designs that make your product shine among the rest and help skyrocket your sales. Still not convinced? Let us connect. Just hit the ‘Get Started’ button and get in touch today!