Do you know that 88% of users are less likely to return to a website after a bad user experience? Your website is 24/7 on duty to promote your business online and thus it has the greatest potential to improve your sales figures. Create an unparalleled user-experienced design through our custom UI/UX Design Services at Getwebdesign.
Based on the website content, design, navigation, and other factors, your website leaves a lasting impression on the users. A bad user experience can annoy users and also prevent the users from future interactions with your website. Before diving into how to improve UX design, let’s learn what is a user experience design.
What is a User Experience Design?
User Experience(UX) Design is the process of providing higher user satisfaction by enhancing the usability of your website and in turn improving user interaction. Usually, the User experience design is interchanged with the words “User interface design” and “Usability”. You should observe that you design UI for UX. both UI and usability are the subsets of the UX design whereas UX design comes with a wide range of other fields. A good user experience design is one that offers easy navigation to the users and helps them find their products in less time. If you are thinking about how to improve your website’s user experience design, here are 10 proven ways to help you:
Before you talk anything about products, product experience, and sales, the first thing you should be doing is ask yourself “Who is it for?” You should learn about the target audience of your products and start with a research plan. Perform market research and analyses, take help from surveys, and statistics to plan your UX design process based on the data from the reports.
Get a responsive and mobile-friendly design
While designing a website layout, avoid using unnecessary components in the design. Remember that your design, content, and other elements on the website should propel the visitor to take action. They want to quickly find out what they have come for. Thus they will scan through your content.
A simple design with a clear layout, an interesting logo, an average of two fonts, two or three color schemes, and plenty of white space is enough to persuade your customers. Make sure that what you say and the graphics part serves a single purpose.
Each page should serve a single purpose and the intent of the page should be easily understandable by the user without any external help. Any additional information or other unimportant data should be placed at the button on the page. Let our design experts offer customized brand design services in creating a responsive website design for you.
Take advantage of the whitespace
Whitespace is one of the critical elements of your website design. Using whitespace wisely makes your designs breathe and look more polished. Whitespace doesn’t mean that your design background should be white. It says about the space between elements of the website.
Increase the line space between your text lines. Increase the whitespace in the text blocks on the left and right margins. Group together the related objects in the whitespace. Use the whitespace intelligently to place ads in the right position and grab the attention of your audience.
When you maintain consistency in the design, the users are able to move effortlessly from one page on the website to the other until they find their desired products. To design a consistent website, you should think of a step-by-step procedure of what a user is going to do on your website.
Also, you should take care of the dead-end pages that don’t lead anywhere. Avoid such pages and make sure that every page on your website leads somewhere. Each website flow has an end target where the user's goals are met. End with a powerful call to action to direct the users towards purchasing. Are you confused about creating a consistent web design? Let’s help you. Getwebdesign provides UI/UX design services and a full range of website design services to make your brand popular on the web.
Page Loading Time
A One-second delay in the page loading speed reduces the conversion rates by 7%. Page Loading Speed is of the highest prominence for deciding the website performance and Google search engine rankings. If your website keeps customers waiting for search results, you are indirectly handing over your customers to competitor sites with a high page loading speed. Make sure to optimize everything on your website for a minimum page loading time.
Compress and optimize the images for faster loading. Adding cache to your web pages is one of the best ways to improve your site’s loading time. The caching process temporarily stores the statistic assets of your webpage such that they can be easily accessed later on. Thus, the page loading time is chopped off by a certain amount. Eliminating unnecessary elements is as important as adding functionalities to reduce page loading time.
Create UX content
Don’t assume that content creation is irrelevant to a designer. His responsibility doesn’t end with providing structured layouts etc. There is a concept known as UX writing where the ultimate goal is to prepare content for a better user experience. The secret behind successful UX writing is to perform thorough research before you even write a word.
Do the necessary homework and write content in clear language that is familiar to the users. Instead of blindly following the existing norms, dare to experiment and reflect on the results. A well-written text with effective illustrations can influence the user’s perceptions to some extent.
Ask for customer feedback
Successful businesses listen to what their customers are saying and what they want. You should do the same. Everything you are doing is to help customers ease their issues. If you don’t know understand your customers, it’s impossible for you to solve their issues.
Conduct surveys, and forum discussions and ask questions like did you meet their expectations, get suggestions to improve your services, etc. Asking the right questions will reveal what they want to see on your website. Collect the answers, analyze them and make changes in your strategy accordingly.
Conduct a UX Audit
We work under tight deadlines thus solely focused on completing a task and moving to the next one. If there is no time for analyzing the results and reflecting on your mistakes, the same issues keep recurring in the upcoming tasks. Thus there is hardly any room for improvement. Gather your UX team and review your strategy based on the analytics reports. Keep asking questions and modify the work based on the responses. Getwebdesigns is a professional web design agency offering UI/UX design services and brand design services to its users at the best deals. Write to us to get a detailed UX audit of your website.
Use visual content wisely
Better internet accessibility and faster data connections have made people judge websites in seconds without browsing through the full site. You can use stock photography to reflect your site’s content. But adding stock images doesn’t add your personal touch to the content. Thus it reduces the trust of the customers. Though the free stock images can be of high quality, they can never convey your brand message, or say about your products/services. Design your own images, compress them for minim space and use the images strategically to support your content.
A 404-error message appears when a page on the site no longer exists or failed to produce results. Every website is prone to bugs, technical glitches, and other errors from time to time. Sometimes, the user might enter the wrong URL or visit a broken like or page which creates an error. When any of these cases happen, your website visitors are confronted with a 404-error message.
A carefully designed custom 404-error website message with creative and witty details can amuse the users instead of annoying them. One of the best examples is Amazon’s 404-error message. Though a 404-error has nothing to do with the Google SERP rankings, it provides a positive user experience that is likely to improve your search engine rankings.
10 Ways to enhance your Website’s User Experience
The tips provided in this article help you find out the crucial elements that make it easy for you and the users to interact. As a business owner, you should aspire to build intuitive user interactions for your customers. You can seek professional help to make it possible. If you search for a renowned web design agency near me, you will land on the Getwebdesign website. Getwebdesign is a reputed brand design company that offers website design subscription services and UI/UX design services to improve your site’s user experience. Thanks for Reading!