Web Design Trends constantly change from time to time. Design principles that were once considered innovative and modern may have become obsolete, cliched, and overdone. Having an updated web design can significantly impact your marketing efforts. As the design field constantly evolves, newer technologies and innovative web design approaches keep emerging. There are always certain aspects of web design that never go away– user-friendly navigation, data security, fast-loading pages, etc. You can get a modern website design and make it a search engine favorite by adding a few innovative features and trending 2023 elements.
2023 Statistics about the Importance of Web Design:
- 94% of the first impressions created on the website are related to website design.
- It takes 0.05 seconds for the visitors to form opinions about your website.
- 88% of online shoppers are more likely to abandon a site after having a poor user experience (UX)
- 84.6% of web designers agree that crowded web design is the most common mistake by small businesses.
2023 Web Design Trends You Should Watch out for:
Do you want to learn about the latest eCommerce web design trends in 2023? Read on:
1. Minimalist Design
The minimalist concept of “The Less is more” has become increasingly popular in this digital world. Web designers may be tempted to create a feature-rich design as it may seem to attract visitors through interactive user experiences. But, according to the survey, over 84.6% of web designers admitted that crowded website design is the most common mistake by small businesses. A few web designers may mistake minimalism for something related to aesthetics. But, the ultimate goal of minimalism is to make your website more usable, clean, and well-organized while offering a sophisticated user experience. In other words, Minimalist design means eliminating anything that doesn’t contribute to the website's purpose.
2. Website Loading Speed
Site loading speed is one of the evergreen web design trends in the market. Google recognized page loading Speed as a ranking signal. Website loading speed continues to be a top priority for websites to rank higher on search engines. Thus, if you want to appear on Google Search results, you should ensure the website loading speed is up to the mark. Perform a speed check and find out where your website stands. If your website takes longer than usual to load, do what it takes to make it faster. Your ultimate goal is to enhance the user experience through fast-loading websites.
3. Augmented Reality (AR)
Augmented reality (AR) is a technology that connects digital images or content with the real world. AR and VR are innovative technologies that create interactive experiences within digital spaces. Augmented reality (AR) technology has more significance in e-commerce websites. One of the main setbacks of online shopping is that it doesn’t offer a real-world shopping experience to the users. This problem is overcome with the introduction of augmented reality in web design. The AR lets you create a real-life shopping experience for the users within the digital spaces and help them make better decisions.
4. Virtual Reality (VR)
VR is another innovative web design trend taking the world by storm by creating immersive user experiences like never before. In website design, virtual reality is the recreation of a virtual environment involving scenes and objects in 3D. It lets you create a realistic experience using 3D visual elements, 360-Degree views, and realistic sounds and encourages users to explore your website where they can interact, travel and observe as a part of the experience.
5. Neomorphic Design
The neomorphic design combines hyperrealism and minimalism using a monochromatic color scheme, low contrast, and shadows. Due to low contrast, you need more technical skills and extra talent to create the design. Once done right, it offers a luxurious charm to your site and creates an unforgettable user experience. The monochromatic web design is a design method that utilizes a single base color for designing and uses multiple tones and shades of the same color.
Another advanced functionality to improve your website experience is through chatbots. Chatbots are automated messaging tools that can assist you in answering your customer queries, stimulating conversation with a user, or providing information about your website. It is considered the popular web design trend in 2023. With more penetration of artificial intelligence and machine learning in each sector, chatbots have been adopted by almost all the e-commerce platforms in the market. The result of using chatbots is 24/7 customer support, reduced response time, and decreased workload of the customer support teams.
7. Scrolling Effects
The concept of a scrolling design may have become outdated. But infinite scrolling and parallax scrolling have made it into the list of web design trends in 2023. In the case of infinite scrolling, when you reach the end of the webpage, the next section is automatically displayed, thus leading to infinite scrolling. Social media channels like Facebook, Instagram, Reddit, and Quora have employed infinite scrolling to offer users continual newsfeeds. Another noticeable scrolling feature is motion parallax scrolling which has been adopted by most modern websites recently. The motion parallax allows the different elements of the website to move at different speeds. These special effects cause depth perception and keep the visitors for longer times on the web page for longer.
8. White Space
White space represents the empty space around the content and functional elements of a page. White Space is provided to let your design breathe by reducing the text and functional elements that users see at once. The lack of whitespace may overwhelm users and make them feel like they need to click on everything simultaneously. Providing the right amount of whitespace draws the customer’s attention and creates a more readable user experience. Keeping the right balance is the key to using white space effectively. Too much space can make the website feel “empty,” while too crowded a website may make it feel busy and cause anxiety to the users. The best way to draw the right balance is to experiment with different amounts of spacing until you find the best look on your site.
9. 3D Design
In web design, the 3D design includes shadows and details like interactive scrolling, dynamic text, and graphics to create an engaging and immersive experience for shoppers. Apart from looking visually appealing, the 3D design attracts users' attention, making your products stand out and helping visitors interact with your site in the most unimaginable ways.
10. SSL Certificate
SSL refers to Secure Sockets Layer. It is a security certificate installed on your web server. It authenticates the site’s identity, which informs visitors that they are not on a bogus website. Additionally, the SSL certificate encrypts the data being transmitted. SSL certification ensures a private conversation between your website and your customers.
In this article, you have learned about the latest web design trends in 2023. If you want to sustain the ever-changing competition, you should keep up with the newest eCommerce design trends. If you want any help in between, Get Web Design is a click away. Thanks for reading!